Calling all brides who don’t want to blow their entire wedding budget on the dress: the quirky, cool, ready-to-wear brand Self-Portrait is launching a bridal range, and the dresses are as glorious as you’d imagine, for a fraction of the price a designer dress would usually cost.
Founder Han Chong, who studied fashion design at Central Saint Martins started the business in 2013, said he was inspired by the style of the 1960s and 1970s, and in particular fashion rule-breakers like Bianca Jagger and Pattie Boyd.
Looking to appeal to the ‘untraditional bride’, the six dresses on offer fuse modern shapes with vintage details, and range from high-necked column gowns to off-the-shoulder, chiffon, ankle-skimming dresses.
Chong is also determined that the wearers of his designs won’t relegate his dresses to a box in the attic; the gowns have been made to be worn for years to come, wedding or not.
The brand, which are so popular Selfridges sells one of their dresses every six minutes, will be launching both in the Oxford Street department store, and also on Net A Porter and the Self-Portrait website, with the bridal collection launching in February and prices varying from £650 to £1000
The great thing about these timeless dresses, though, is that wedding or not, you really could wear them again and again.