Balmain A/W 15 Paris Fashion Week

Balmain channels 70s and 80s Saint Laurent in Paris

Balmain’s Olivier Rousteing paid homage to Yves Saint Laurent in an autumn/winter collection that channelled the late designer’s seventies and eighties work with all the attendant glamour, seduction and vibrant colours.

“People think you are doing flared pants, but the reality is for me [the seventies] was the expression of freedom,” he said. “What happened made me realise how important self-expression is.”

“There are so many different kind of women and I think it’s nice to represent all the girls in the world,” he said. “This show is Parisian but it has a vision of a global a diversity.”

Under Rousteing’s stewardship, Balmain is expanding. A new store opened in Mayfair, London, at the end of January, and there are plans for the Middle East, China and Italy. A stock market flotation for the brand, currently owned by private investors, is also expected.

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